Top 5 Beauty Retail Apps on Android in Latin America Q2 2023

In Q2 2023, the performance of the top beauty retail apps on Android in Latin America showcased varied trends in downloads and active users. Below is a detailed look at the metrics for each app, based on data from Sensor Tower.

SEPHORA: Maquiagem e Perfumes saw a fluctuating trend in weekly downloads, starting at around 2.9K and peaking at 4K in mid-April. The app maintained a steady number of weekly active users, beginning at approximately 26.5K and peaking at 31.3K in April, before stabilizing around 29K towards the end of the quarter.

SEPHORA experienced an upward trend in weekly downloads, starting at 1.4K and peaking at 3.5K in mid-June. Unfortunately, there were no available metrics for active users during this period.

Nykaa - Beauty Shopping App had a noticeable increase in weekly downloads, reaching a peak of 2.7K in late May. The app's weekly active users also showed a significant rise, starting at 1.6K and growing steadily to approximately 7.3K by the end of June.

Perfumerías DRUNI demonstrated a consistent performance with weekly downloads fluctuating between 493 and 883. The app's weekly active users showed a steady increase from 3.4K in late March to about 4.8K by the end of June.

BEAUTY BAY had the lowest download numbers among the top 5, peaking at 251 in late May. However, the app maintained a stable number of weekly active users, hovering around 600 to 700 throughout the quarter.

For more detailed insights and data, visit Sensor Tower.